A new identity for a local eatery
Dew
Dew is a rebrand of a San Luis Obispo restaurant and art gallery that highlights all things Central Coast. The previous identity was outdated, inconsistent, and didn’t allow the business to reach the full potential that comes with being located in the heart of downtown SLO.
Skills
Brand Positioning
Logo Design
Visual Identity Design
Tools
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Dew puts their mission front and center: bringing together the best food, wine, art, and entertainment that the Central Coast has to offer.
The new logo visualizes Dew’s commitment to freshness and all things local by combining the forms of a leaf, a dewdrop, and a coastline.
A bright visual language emphasizes the fresh food and friendly atmosphere, establishing Dew as the go-to spot for Central Coast culture and community.
Events held in the restaurant and gallery space celebrate the products of the Central Coast and the talents of the people who live there.
